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EP16: Predictive Marketing; w/ Ömer Artun, founder & CEO, AgilOne (acq. by Acquia) — Product Market Fit
Product Market Fit
Is There a Privacy Angle in Marketing?
A lot of this stuff came about in the world of cataloging, right? And that's where it started with direct response catalog database type businesses got really smart at segmentation and running targeted campaigns because they had customer data. That spilled over into e-commerce with email and SMS. Now, hopefully, if you have a good data infrastructure, then you can use a lot more touch points with engagement in the app, engagement in the website, engagement across social media and other channel.
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