27: Daniel Schmachtenberger - On Avoiding Apocalypses
The Portal
Hypernormal Stimuli Are Good for Markets
We have a hyponormal environment of the healthy stimulus that actually creates a base line well being. Hypernormal stimuli happen to be good for markets, because on the supply side, if i want to maximize lifetime value of a customer, addiction is good for lifetimevalue of a customer. Ah, but it is very bad society as a whole. But in a world where i have a lot of isolation, nuclear family home structures, et cetera, and not connected to nature and not necessarily connected to meaningfulness that much,. that hype normal environment creates increased susceptibility to hyper normal stimuli.
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