What are the most exciting ways marketers are using data?
The Drum Podcast
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How to Supercharge Your Data Use in 2023
Richard: People don't really understand there's a lot of stuff around like the dark arts of data use and things like that people still think their smartphones are listening to their conversations. There is a lot of kind of lack of understanding of what kind of data is useful and what data you can actually do, he says. Andrea: What would be your advice to any marketer or brand that is looking to supercharge its use of data as we work away through 2023? Richard: Their data is very valuable to us so they should kind of reap the benefits of that I think that's something we're going to hear a lot over the next couple years.
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