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What YouTube's CEO stepping down means for creators

The Colin and Samir Show

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How to Make a Thousand Dollars From a Shorts Creator

It takes over 20 million views to generate a thousand dollars from one of our shorts. The thing that we've learned is if you're landing in like the 35 to 45 second range and driving over 90% retention, it's pretty likely going to go somewhat viral. That means tactically as a creator, no matter what you're doing, you kind of need to establish in the first two to three seconds why someone should watch this all the way till the end.

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