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How to Pre-Meet an Investor
Research the person you're speaking to. It'll have one, make small talk a lot more comfortable and two, it'll help you gauge how well they understand your business so you know how deep to go. Our next pre-meeting prep step is to send materials for them to review. Make sure that these materials are easy to access and quick to consume. And here's the really critical piece to help you stand out. Follow up on any concerns or questions they had on your call,. Especially if you asked, what would it take for you to invest? Or do you have any concerns? You can also consider sending materials that overcome key objections you anticipate the investor will have.