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The Transformation of Disaster Response
In the past, we divided the world into left a boom and right a boom. Left a boom is prevention and preparation. We know it's coming or it could come. Right a boom is response recovery and resiliency. That used to be viewed as linear, one and done,. Random and rare. It's a circle now. And so you have to think about the investments you're making in preparation as really being about can this community recover fast enough because it's coming again.