The Impact of the Economic Downturn on Women

The economy downturn impacts everybody regardless of gender but it does have a gender face to it women are most likely to be on the receiving end. Women tend to steer towards safer investments rightUm and savings is definitely something that uh a lot of women are being encouraged to do so when we talked about language earlier we said language tended to pande to women as being less understanding or finances in general. It will be fantastic to see banks and financial services innovate a bit more around savings as a product because that seems to be a product the women are comfortable with.

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