The Importance of Leadership

1. Who is Vala Afshar?

Vala Afshar is a prominent figure in the world of technology and digital transformation. He currently serves as the Chief Digital Evangelist for Salesforce, a leading international CRM software company. Vala has a remarkable life story that began with the Iranian revolution in 1979. At the age of 10, he and his family needed to immigrate to the United States as refugees, separated from his father. Vala's journey to this influential position is marked by his resilience and dedication. Today, Vala Afshar is renowned for his thought leadership, digital presence, and storytelling abilities. He has nearly one million followers on Twitter (now X), over 600 published articles, and is the author of two books: The Pursuit of Social Business Excellence and his newest book Boundless: A New Mindset for Unlimited Business Success.  Afshar is also the co-host of DisrupTV, a weekly podcast show covering the latest digital business and innovation market trends.

2. What Can you learn?

Vala's journey to success is characterized by his resilience and social skills. Despite earning his undergraduate and graduate degrees in electrical engineering, he only ventured into social media, writing, and book authorship in his early 40s. Vala's path led him to Salesforce, where he is now known as a prolific thought leader and the company's chief storyteller. Here are three pieces of advice he shares:

• Develop Your Personal Brand: Vala emphasizes the importance of building a personal brand and a positive digital footprint. He believes that your online presence, coupled with what you share, can reveal a lot about you. He encourages avoiding negative criticism on social media and being mindful, especially when representing a public company like Salesforce.
• Build Better Habits: Drawing a parallel to athletes, Vala stresses the need for executives to establish habits that promote resilience, confidence, and adaptability. He underscores that building a strong brand, fostering communities, and nurturing trust requires consistent effort and commitment.
• Leave People Better: As a leader, Vala suggests leaving a positive impact on others as a hallmark of effective leadership. He believes that helping others succeed and adopting a beginner's mindset are key traits of a successful leader. Additionally, he underscores the importance of continuous learning, unlearning, and relearning as a fundamental aspect of achieving boundless goals.

Join us to hear Vala Afshar’s valuable insights on developing our personal brand, building healthy habits, and improving people’s careers and lives.

Thought Leadership Spotlight

Dr. Mohammad Odat serves as the President and CEO of Dale Carnegie of Jordan. Beyond his professional role, Mohammad is a respected thought leader within his community. In this episode, he illustrates the art of "Speaking in terms of the other person’s point of view" through a practical example. He shares valuable insights on taking command of communication, and fostering stronger relationships, and emphasizes that these efforts yield tangible results in both our personal and professional spheres

Show Notes and Links:

Boundless: A New Mindset For Unlimited Business Success  by Vala Afshar

The Pursuit of Social Business Excellence by Vala Afshar

Vala’s Twitter

DisrupTV Podcast

Take Command Book by Joe Hart and Michael Crom

A Minute in Leadership by Dr. Mohammad Odat

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