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Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One

DTC Podcast

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What's the Point of Returning Products?

Jake Wallis: "We got to have the pleasure of gifting out our product to all the A-listers and celebrities that come swing by. So we did get to meet and give C-product to a number of celebrities" He says he was excited when Liam Payne from One Direction stopped by, but his manager wouldn't let him take a picture with him. Wallis: The idea for Loop came after you wanted to engineer something that would just sell without ads ongoing.

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