Shallow is joined by James Marshall, director of media at Pre-Script and owner of Marshall Media. They discuss the need for authenticity, the value in content direction and the importance of building a brand first before prioritizing content creation.
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Authenticity and Consistency (00:03:11)
Investing in Brand Building (00:10:59)
Coaches' Cognitive Dissonance (00:13:51)
Being Comfortable and Authentic (00:20:00)
Tapping into Untapped Markets (00:28:07)
Building a Brand First (00:31:18)
The Curse of Virality (00:36:22)
Understanding Your Brand and Values (00:38:33)
Evolution of Personal Values (00:39:03)
Danger of Popping Off (00:40:01)
Preparing for the Worst-Case Scenario (00:44:37)
Importance of Providing Content Direction (00:49:57)
Taking Responsibility for Your Content (00:50:24)
Surviving Without Social Media (00:53:10)
