Are You Living in the Middle for Being a Content Creator?

I think a lot of people who have their own websites and who are growing their own content sites right now, they land maybe in one of two camps. One is to do all the writing themselves; that's a great way to maintain quality but it limits your ability to scale. The other would be to come out swinging and just outsource all the content and have a very, very hands off approach where they're not involved. I keep feeling like you're talking about kind of living in the middle and having an authority and being able to convey your expertise while still relying on a writer or writing team so you can focus on it.