Do You Think Prospects Need to See a Piece of Content Before the Ask?

There needs to be some sort of give before the ask. If a salesperson is reaching out, they need to do it from a place of being a resource versus being a dream. So I think that's the first approach that I take. And then you can start spreading it out through all the different channels and targeting those personas specifically in the ways that they like to receive media.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.