#277 Prospect Dream B2B Clients (by using content) - Trevor Park
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Do You Think Prospects Need to See a Piece of Content Before the Ask?
There needs to be some sort of give before the ask. If a salesperson is reaching out, they need to do it from a place of being a resource versus being a dream. So I think that's the first approach that I take. And then you can start spreading it out through all the different channels and targeting those personas specifically in the ways that they like to receive media.
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