Rethinking Search Engines and Business Models

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The chapter discusses Perplexity's unique approach to search engines by focusing on reimagining the user interface rather than competing directly with established search engines like Google and Bing. It explores the importance of improving AI models and indexes to provide a different search experience. Additionally, it explains the business model of Google AdWords and how companies bid on keywords to enhance visibility on Google's search engine.

Arvind Srinivas is CEO of Perplexity, a company that aims to revolutionize how we humans find answers to questions on the Internet. Please support this podcast by checking out our sponsors:
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Transcript: https://lexfridman.com/aravind-srinivas-transcript

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Aravind’s X: https://x.com/AravSrinivas
Perplexity: https://perplexity.ai/
Perplexity’s X: https://x.com/perplexity_ai

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OUTLINE:
Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
(00:00) – Introduction
(10:52) – How Perplexity works
(18:48) – How Google works
(41:16) – Larry Page and Sergey Brin
(55:50) – Jeff Bezos
(59:18) – Elon Musk
(1:01:36) – Jensen Huang
(1:04:53) – Mark Zuckerberg
(1:06:21) – Yann LeCun
(1:13:07) – Breakthroughs in AI
(1:29:05) – Curiosity
(1:35:22) – $1 trillion dollar question
(1:50:13) – Perplexity origin story
(2:05:25) – RAG
(2:27:43) – 1 million H100 GPUs
(2:30:15) – Advice for startups
(2:42:52) – Future of search
(3:00:29) – Future of AI