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15min chapter
#434 – Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet
Lex Fridman Podcast
Rethinking Search Engines and Business Models
The chapter discusses Perplexity's unique approach to search engines by focusing on reimagining the user interface rather than competing directly with established search engines like Google and Bing. It explores the importance of improving AI models and indexes to provide a different search experience. Additionally, it explains the business model of Google AdWords and how companies bid on keywords to enhance visibility on Google's search engine.
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