Laying the Groundwork for Growth with Ross Tennenbaum, CFO at Avalara
The CFO Playbook
How to Justify a Business Case for Automation?
CEOs often have to justify a business case to themselves about whether they should invest in these things. So how do you, as l a c f on leader, think about justifyingte rational of the business case behind that automation? In these examples? It's easy. I mean, because it touches a lot of things that we do in finance do touch so many functions ind people. And when products like, hay, we want to have a no touch solution, and you do all these things, it's like, ay, we need to partner with the financial operations team to build that. You know, those are things that everyone from product to sale sales ops, marketing want to see.
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