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105. Jamie Dixon: "The Dark Forest"

The Honest Drink

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How Do You Guide People Through the Dark Forest?

How do you get people to take the first step into that dark forest, so to speak? My wife is a master of we'll be sitting on the sofa, and she'll say, jamie, could you get the remote? And then once i got the remote, oh, by the way, something in the vench as she your wife and my wife mustav been talkings. They're such manipulators. I mean, it's all some sort of manipulation, right? But there's an interesting way of manipulating people, which is giving them a choice. The more choice you can give people, the more the more ownership they will take of it.

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