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The Hedonic Treadmill Theory
The hedonic treadmill theory states that even after individuals' goals are achieved, that person returns to their baseline level of happiness. And so that's why we can never stop striving for more. I think mentally, we just haven't caught up to the comforts and luxury we have from technology. Maybe that's why all of those super ultra wealthy billionaires are so focused on whatever is going to make them the only one people will marvel at.