Unlocking Steve J Larsen’s "Dramatic Demonstrations" Event
The Russell Brunson Show
00:00
Exploring the Origins of Dramatic Demonstrations in Marketing History
The chapter delves into the historical background of Claude Hopkins and PT Barnum, highlighting their influence in marketing and the use of dramatic demonstrations. The speakers share their interest in marketing history, discussing figures like Matt Fury and Farmer Burns, and how these pioneers shaped marketing strategies through impactful storytelling.
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