Creativity and Personalization in B2B Marketing

Brand building in a complex media landscape is the talk of the Croisette. Festival speakers including McDonalds, Spotify, Dr Grace Kite, the IPA, and Tracksuit join us to share about how to get it right.

Guests: Michael Ainette, Chief Creative Officer, FCB New York; Rich Frankel, Global Creative Director, Spotify Advertising; Dr. Grace Kite, VP Analytic Partners; JJ Healan, VP of U.S. Marketing, Brand, Content & Culture; Laurence Green, Director of Effectiveness, IPA; Connor Archbold, Co-CEO of Tracksuit.