6min chapter

The Town with Matthew Belloni cover image

Netflix’s Backtrack on Transparency

The Town with Matthew Belloni

CHAPTER

Netflix's Strategic Shift Towards Sports Content

Exploring Netflix's potential pivot towards sports content to enhance advertising revenue and engage existing subscribers, including discussions on acquiring a big NBA package and rebranding an in-season tournament as the 'Netflix cup'. The chapter also covers the NBA's negotiations with networks, potential partnerships, and Netflix's move into live events with considerations on advertising challenges.

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