2min chapter

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses cover image

John Fio: Building a World One Hug at a Time - Outside Insights

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

CHAPTER

The Importance of Storytelling

"I think about product marketing as actually a part of the design process," he says. "It is like this like, you know, hexagonical vortex with a cause and effect on everything" He started his own personalized astrology gift company to sell birthdate candles.

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