#070 Rolling Fun #6: Investing in Robotic Prosthetics, 10x Batteries. Al meets MrBeast.
Smart Friends
The Challenges and Potential of Advertising on Podcasts
This chapter discusses the challenges of advertising on podcasts and the efforts to make it more seamless and profitable. They mention the use of brokers, broad platforms for ads, and the need for data in order to attract big brands. The hosts highlight the dedication of the podcasting industry in solving this problem and mention the possibility of being acquired by larger audio platforms. Overall, they believe in the potential of programmatic advertising on podcasts and its benefits for both podcasters and advertisers.
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