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TSMC Founder Morris Chang

Acquired

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Navigating Semiconductor Partnerships

This chapter recounts a crucial partnership between a struggling NVIDIA and a leading semiconductor company, detailing the initial interactions that set the stage for their collaboration. It highlights the challenges faced in 2009 regarding manufacturing quality and client relations, emphasizing the importance of strategic management during difficult times. The narrative culminates in a pivotal business meeting that led to a significant investment offer, exemplifying the dynamics of negotiation in the tech industry.

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