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12min chapter
DRIVE: A Fresh Look at the Science of Motivation (with Daniel Pink)
The Next Big Idea
Ethics and Evolution in the Age of AI
This chapter explores the shifting values of millennials and Gen Z regarding ethical work choices, particularly in light of artificial intelligence. It emphasizes the evolution of human motivation and the potential for more fulfilling work as monotonous tasks are taken over by AI, underscoring the optimism for future societal progress.
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