Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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How to Start a Behavioric Bakery
The behavioral bakery is a way of thinking about using all this and kind of taking in all the ingredients. The concepts like framing and anchoring are our ingredients, which is why I introduced them one at a time in part two of the book. And then you have that recipe of starting to put them in together as you do that baking with some tried and true methods.
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