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Massively multiplayer: why gamers are the ultimate marketing opportunity

The Drum Podcast

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Gaming Is a Thing, Actually

I think social and gaming come together. I absolutely think they have. But i'd almost turned it back and go, i think that's been a pattern of gaming for a long time. And so people start asking the question, what you play? In the same way as going to the cinema and what film did you see watch? T v? Watching that is it's come in o main stream. The narrative story telling that you can see drawing in so many parallels from other areas has excites me more than technology itself.

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