Farfetch, Matches and Net-a-Porter were once fierce rivals, dominating the luxury e-commerce market. But the boom years of rapid topline expansion were dogged by rising costs and an addiction to discounting, which eroded their profits. In this episode, Vogue Business’s Kirsty McGregor and Elizabeth von der Goltz explore what exactly went wrong, what it says about the industry today, and what’s next.
Farfetch, Matches and Net-a-Porter were once fierce rivals, dominating the luxury e-commerce market. But the boom years of rapid topline expansion were dogged by rising costs and an addiction to discounting, which eroded their profits.
On the inaugural episode of Vogue Business’s Future of Shopping, presented by Worldpay, executive European editor Kirsty McGregor speaks to Elizabeth Von der Goltz, who has held C-suite roles at Matches, Browns and Farfetch, about what exactly went wrong for the wave of e-commerce disruptors, what it says about the industry today, and what’s next.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.
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