Keeping your promo simple is not only going to take a huge weight off of your shoulders as you plan this out, but it's going to keep you from throwing in the towel due to overwhelm. Another thing I want you to consider when you're planning out this promo is how long are you going to run it with something like this? So for example, for our List Builder Society Black Friday promo, we only offered it for 48 hours. That was it. And we made sure to make that very clear in all of our promo efforts. We didn't have the bandwidth for complicated. All that to say, when you sit down to get clear on how you want your revenue boost promo to look

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