Lucy Hoffman: Unleashing Africa’s Gaming Opportunity
Naavik Gaming Podcast
00:00
How to Succeed at Developing Games for Emerging Markets
We think about it very similarly to in terms of like sourcing from a licensing perspective, right? It's like finding the hidden gems. There are also games that like may not make sense for a Western publisher anymore. They've sort of like seen another peak and are on the decline where for us, you know, they haven't made any traction on the market. And actually, we think there's still some potential and it's a completely new market that's never engaged with the IP before. With some love, that could be successful. We're looking at it really opportunistically more than anything. I mean, Karina showed us with free fire rate, they just rebuilt the shooter from the
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