60 | The One About Content
The Obvious Choice
00:00
The Pandora's Box of Content
Every time tech presents a new way to market or create content, it seems like an immediate winner. But when you view it collectively, everybody's use neutralizes everybody else's,. We're all playing the same game because we were competing with everybody else using these same tools that everybody has the same advantage. All of this is leading trust to anything online to rapidly trend towards zero. To me, the answer is not, you know, go to the same parade and stand on your tiptoes. It's find our own parade. And maybe that might be the right solution, but I think we've got to do it very purposefully.
Transcript
Play full episode
