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New Gurus: 1. The Birth of the New Guru
Influenced
Yogananda - A Guru of the Mass Media Age
Philip Goldberg is an expert on Yogananda, a guru who travelled by boat from India to America in 1920. Steve Jobs learned an important lesson from this 20th century holy man. If you can think of a celebrity who had a hippie face, they were probably into Yogananda's book. The prog rock band Yes made a concept album inspired by it and even Elvis read it.
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