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13min chapter
The Cult of Sephora
Sounds Like A Cult
Sephora: Cult or Community?
This chapter investigates Sephora's connections to political issues and its cult-like brand loyalty. It examines the company's marketing strategies aimed at young consumers and the emotional ties they form with beauty products. The discussion critiques the consumerism inherent in the beauty industry while exploring how Sephora’s loyalty programs shape social identity and community dynamics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode