Do You Have a Lead Magnet?

The first email gets open to 80% rate clicked on very high because they want to lead magnet and then you know the numbers drop off precipitously towards the end. Having your content up right at the very end is not going to be bought them for it. You need to sprinkle throughout so people actually see it. We've spent hundreds of thousands of dollars in ad spend pretty much every partnership we've done and all organic all runs through that basic funnel.