Kefe coffee day was supposed to be india's answer to starbucks. But the past seven to eight odd years haven't exactly panned out the way the company would have expected. C c d began losing market share, and the cool coution dropped precipitously. Then came the shocker when viji sidarta, the founder of the coffee empire, died by suicide. And then suddenly, out of nowhere, the share price started rallying.
In the past 2 weeks, shares of the coffee chain have soared over 90% from ₹43 to ₹83. In today’s episode for 22nd January 2022 we explore the journey of Café Coffee Day and whether there is any merit in this new euphoria.