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94 - Thomas Phillips - Buying & Exiting 16 Online Businesses
The Frankie Lee Podcast
Drive and Ads Versus SEO?
The upsell not only serves the customer, but it brings your cost of acquisition down. I see SEO as an asset because you're acquiring more links and writing more content. Whereas with ads, you spend in a grand, you don't get anything extra out of it except for the clicks or the potential customers who come to it.
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