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The Second Check
A lot of great entrepreneurs recognize that being out into the field and talking to the customer and selling them on the spot face to face with the handshake is the way to do it. So I walked down Clark Street in Chicago and just signed up a bunch of restaurants that way. That was the golden line. It wasn't about cramming data down their throat. It was about a relationship. And so you can't, it's hard to do that over the phone. Like percentage of an individual sale being successful is highest. You just go meet face to face, but also the pain of rejection is the worst because then somebody literally kicks you out of their restaurant. If you're okay, and