Gymshark's Brand Awareness and SEO

Gymshark has reduced their reliance on influencer by building their SEO to incredible heights and how to use their strategy. If you are a recognized brand, people are going to be linking to you because they know your brand. Gymshark is also winning because of brand and everything that it does builds the brand. The stuff that they're doing around body positivity and inclusion and diversity all helps brand. It all increases brand awareness, which turbo charges everything else that they'redoing.