World Cup as U.S. branding moment

As we turn from reflection to what’s ahead for a new year, Rapid Response presents host Bob Safian’s predictions for the most pressing issues business leaders could face in 2026. Join Bob and producer Alex Morris for a surprisingly hopeful conversation about what’s next – from an AI reality check to energy prices, immigration, and even the World Cup. Safian walks us through what might happen, and why being “right” matters less than sparking debate, testing assumptions, and taking a clear-headed approach in the year ahead.

Read all of Bob's predictions: https://www.fastcompany.com/91462356/8-bold-business-predictions-for-2026

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