How to Win podcast with Peep Laja cover image

Identifying your company's leverage with SmartAsset's Brian Bourque

How to Win podcast with Peep Laja

CHAPTER

Are You Open to Testing a Lead Generation Platform?

Digital marketers are very like siloed. It's like you're either on search or you're on social and the nuances of each platform really kind of create that. So it doesn't make sense to go to the long tail and talk to a bunch of, you know, no traffic mom and pop websites. When you work directly with publishers, you can often customize the units in a way that it's going to be more effective than programmatic units.

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