The Uniqueness of a Concept

i think certain big ideas can come up over and over again in different projects. And they should, as a way of working through things as human but ah, there are definitely limitations to that well. A concept is extremely successful when it is really what's meant and only meant for this specific project. That means youve found, like, what makes the project the project. Now i have to decide how much i'm going to allow that to be present in this next project.