2min chapter

The Scoop cover image

The crypto venture market is painfully slow

The Scoop

CHAPTER

Analyzing the Costs of Air Drops and Economic Value in the Crypto Space

This chapter discusses the high customer acquisition costs of air drops compared to banks and fintechs, citing cases where costs reached $5000 per customer. They also explore the strategies used by L1 and L2 protocols to attract developers through providing economic value at the base layer.

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