How to Succeed With a Multinational Web Presence

To succeed with a multinational web presence, you need to provide a framework for digital governance and branding. Here we go into the coaching stuff again. You need to be a coach rather than someone who steers them. And that doesn't mean you don't put a stack of paper on saying this has to be 100 pixels wide and has to be in the right hand corner. It's fascinating how things change your life works.