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Who's Your Ideal Customer?
The ideal customer for me is someone that never thought they could manage their portfolio themselves ever. And I don't expect that change to happen overnight. One, they're going to get data that they've never seen before that makes it easier. Two, we are going to get better and better at improving the simplicity of our platform over time. Three, they are going to be more confident as they study this and spend some time with the portal. That's when we've done what we want to do.