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20min chapter
TIP616: The Godfather of Influence w/ Dr. Robert Cialdini
We Study Billionaires - The Investor’s Podcast Network
The Power of Psychological Principles in Influence
The chapter explores how leveraging psychological principles like scarcity and authority in advertisements can create a significant impact on consumer behavior. It discusses the concept of reciprocity, emphasizing the importance of giving in order to receive and the influence of genuine acts of giving versus manipulative gestures. The discussion also covers the liking bias in decision-making processes and strategies to overcome it, drawing examples from charismatic personalities and public speaking techniques.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode