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4min chapter
How Fox Is Embracing the Creator Economy, with Red Seat’s Chris Balfe
Mixed Signals from Semafor Media
Evolving Media Planning: From Viewership to Outcomes
This chapter discusses the shift from traditional viewership metrics to outcome-based planning in marketing. It provides practical advice for marketers on setting clear goals, using measurement tools, and adapting to market changes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode