WARC x Cannes Lions: Future of Strategy
The WARC Podcast
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The Danger of Constipation in Strategy
Rob Campbell, Martin Weigel and Paula Bloodworth talk about how strategy is constipated. They say we're too focused on incremental change rather than breakthrough step change. And that's a danger because everything starts at the same world exactly. Rob: "I think we are in danger or have in some quarters forgotten how strategy works"
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