From Listening To Launch: How We Do Customer Research
Customer Show
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How Did Your Customer Listening Work?
There's informal research and listening, then there's formal research and listening. There's kind of the high level stuff over on social media where you can listen at a high level. Then there's the having the workshops so that you actually bring in customers who might look like your ideal customer but we don't know yet. That allowed you to measure at a more concrete level whether those were helpful or not.
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