Software-as-a-Surface & Hybrid Model

What does AI-led transformation actually look like when it moves beyond pilots, hype, and slide decks and starts changing how work gets done every day?

That question framed my conversation with Venk Korla, CEO of HGS, at a time when many organizations feel both excited and exhausted by AI. Boards want results, teams are buried in proofs of concept, and leaders are under pressure to show progress without breaking trust, budgets, or operations. This episode cuts through that tension and focuses on what it takes to turn ambition into outcomes.

Venk shared how HGS thinks about what he calls intelligent experiences, where customer interactions are directly connected to operational follow-through. Instead of treating AI as a front-end layer or a chatbot add-on, HGS links context, data, and fulfillment so the experience continues after the conversation ends. We talked through practical examples, from airlines proactively rebooking stranded passengers before they queue at a desk, to healthcare providers guiding patients step by step before and after surgery with timely, relevant messages. In each case, the value comes from anticipation and execution, not novelty.

A big part of our discussion centered on why so many AI initiatives stall. Venk described how organizations often chase technology first, launching pilots without redesigning the underlying process. HGS takes a different route through what they call Realized AI, embedding AI into specific workflows with clear ownership and measurable goals. The focus is on outcomes such as faster processing, higher compliance, and improved customer satisfaction, all proven within a ninety day proof of value. It is a disciplined approach that favors repeatability over experimentation theater.

We also spent time on cloud strategy, an area where expectations and reality often collide. Venk was candid about why simple lift-and-shift migrations fail to deliver value. Without re-architecting applications to take advantage of elasticity and serverless compute, cloud spend can grow while performance stalls. He shared how a FinOps mindset, combined with application redesign, helped one client dramatically improve load speeds while reducing costs, reinforcing the idea that transformation requires structural change, not surface movement.

Ethics and trust were another thread running through the conversation. Venk emphasized that AI systems are only as reliable as the data, governance, and oversight behind them. Human-in-the-loop design remains central at HGS, ensuring accountability, empathy, and confidence for both customers and employees working alongside AI. This balance between automation and human judgment came up again when we discussed their software-as-a-surface model, where AI and people work together in a carefully orchestrated way, with pricing tied to resolved outcomes rather than activity alone.

As the pace of change continues to accelerate, this episode offers a grounded perspective on how to move forward without getting lost in noise. If you are leading transformation and feeling pressure to show progress, the real challenge may not be choosing the right tool, but deciding which outcomes truly matter and redesigning work around them.

As AI, cloud, and customer experience continue to converge, are you building systems that look impressive in demos or that deliver predictable results when it counts?

Useful Links

• Connect with Venk Korla
• Learn more about HGS
• Follow on LinkedIn