Capital Allocators – Inside the Institutional Investment Industry cover image

Don Mullen –Single-Family Rentals at Pretium (Capital Allocators, EP.324)

Capital Allocators – Inside the Institutional Investment Industry

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Navigating Public Relations in Real Estate

This chapter addresses the complexities of managing public relations within the consumer-facing rental business, especially amidst crises such as COVID-19. It emphasizes the advantages of scale in providing community support and examines strategies for expanding into multifamily and active adult markets. Additionally, the chapter highlights the importance of cultural compatibility in acquisitions and the need for knowledgeable partnerships in the single-family rental sector.

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