The Importance of Redefining Yourself Word to the Market

For most businesses, a decline in revenue is not necessarily existential if it's 10, 20%. As long as you're not taking on existential risk, you shouldn't be so worried. The main thing that's not okay is to just sit still and watch the train go off the cliff. It's asking a lot to like not have any self word tied to performance of a business, but base it on the market that you're in.