Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling.
In this episode, we dive into:
- Why starting scrappy can be your biggest asset in product development.
- How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals.
- Strategies for differentiating product lines between DTC and retail to maximize growth.
- The challenge of scaling production from handmade to mass manufacturing.
- Future plans including collaborations with major brands like Hello Kitty.
Whether you’re a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today.
Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc
Timestamps
00:00 - Launching Char Charms and early prototypes
02:00 - How Charlotte connected with retailers like Target and Dick's
04:00 - TikTok as a growth engine and content strategy
06:00 - Insights from Charlotte’s door-to-door sales background
08:00 - Leveraging LinkedIn to secure retail partnerships
10:00 - Target nationwide launch and SKU expansion
12:00 - Challenges of launching into retail and margin management
14:00 - Vision boards and goal-setting approach
16:00 - The role of mentors in Charlotte’s journey
18:00 - Future plans: Collaborations with big brands and DTC focus
20:00 - Key advice for entrepreneurs and TikTok consistency
Hashtags
#DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
